We believe that, as we have seen in the past, healthcare organization were looking at externalizing their R&D investments via leveraging licensing and acquisitions models to minimize the risk and financial cost of finding the appropriate innovation, we will see big changes in how we do sales promotion in the near future.
The era of Blockbuster is over and because margins are generally reduced, there is a great need to find alternative approach that will offer lower cost and higher flexibility of the investment while maintaining promotion effectiveness.
Flexible investment (short term on/off)
Motivational: Mixed of cost per call and commissions driven business outcome
Seniority: Sales reps (avg 15 years in industry)
Sales oriented: Established relationship with customers